Why a Facebook Page is Not a Substitute for a Website
Revised 9/22/2024
Hey there, Small Business owner! When you're trying to show people how fantastic your small business is on the internet, looking super cool and professional is significant. A lot of companies use Facebook to do this. However, using only Facebook and not having your website can be a big problem. In this article, we'll talk about why it's not a good idea only to use Facebook and check out other cool ways to show off your business online.
1. You don't own it.
When you use a Facebook page for your business, you don't own it. It's like borrowing a computer from a friend. Facebook can decide to change or even take away your page, and it might be difficult for people to find it when searching for it. This can be upsetting and not good for your business, especially if you worked hard to make your Facebook page popular.
2. You eliminate non-Facebook users.
Even though a lot of people use Facebook, not everyone does. That means if you only use Facebook to talk to people, you might miss out on talking to some people who could be your ideal customer. It's important to think about different ways to talk to new customers, not just one way like using Facebook.
3. SEO options are limited.
SEO is like ensuring your website shows up when people search for things on the internet. If you have a Facebook page, it's like having a small sign that can only be seen once. But if you have a website with lots of pages, it's like having big signs that can be seen many times, making it easier for people to find your business online.
4. You may have to pay for ads to get seen.
Facebook is making money, and they use a "freemium" model. While creating a Facebook page and posting updates is free, the reach of those posts is often quite limited. You may have to pay for ads to get your posts seen by a larger audience. While this may not be a high cost for some businesses, it's important to factor it into your marketing budget.
5. Functionality is limited.
On a Facebook page, you can post updates, upload photos, and use Facebook Messenger to chat with customers. However, the functionality of a Facebook page is quite limited compared to a website. A website allows you to create forms, add e-commerce functionality, and create custom pages and posts with a broader range of formatting options.
6. There's no sales funnel.
A sales funnel is a series of steps a potential customer goes through on their way to purchasing. On a website, you can use calls-to-action, landing pages, and other tactics to guide users through the sales process. With a Facebook page, you don't have the same level of control and, therefore, don't have the same ability to guide users toward making a purchase.
7. Content is limited.
While writing an "About Us" section and posting updates on a Facebook page is possible, there isn't a place to post in-depth content to draw in users and improve your search engine ranking. On the other hand, a website allows you to create blog posts, articles, and different types of content that can help you attract and retain customers.
8. You can't brand the page.
You can add a cover image and upload a profile picture on a Facebook page, but you can't brand the page beyond that. On the other hand, a website allows you to choose your color scheme, fonts, and design elements to create a cohesive and professional look.
9. Searching for content is complex.
You can save, organize, and make pages and posts searchable on a website. This makes it easy to find and refer back to older content. The options for saving and organizing content on a Facebook page are much more limited, and there is no way to export your content. This makes it difficult for you and your customers to find and refer back to older posts.
10. Analytics and data are lacking.
Finally, the analytics and data available on a Facebook page are not as robust as those on a website. While Facebook provides some information on your posts' reach and engagement, it's not as detailed or customizable as the analytics you can get from a website. This makes it harder to track the effectiveness of your marketing efforts and make data-driven decisions about your business.
A Facebook business page should be used in addition to a website, not as a substitute.
A professional website and a Facebook page are essential to growing your business online. A website lets you promote your brand, fully showcase your products or services, create a sales funnel, and track your marketing efforts through detailed analytics. While it may seem more accessible and cheaper to use a Facebook page as your primary online presence, the limitations of a Facebook page make it a poor choice in the long run.
That's where our web design firm comes in! We specialize in creating affordable, professional websites for businesses of all sizes. Our experienced designers and developers will work with you to create a website that perfectly reflects your brand and meets your business goals. Once your website is up and running, you can use your Facebook page to promote it and drive traffic to your site.
Don't settle for a limited online presence. Invest in a professional website and take your business to the next level. Contact HookWeb Design today to learn how we can help your business succeed online.
Hey there, Small Business owner! When you're trying to show people how fantastic your small business is on the internet, looking super cool and professional is significant. A lot of companies use Facebook to do this. However, using only Facebook and not having your website can be a big problem. In this article, we'll talk about why it's not a good idea only to use Facebook and check out other cool ways to show off your business online.
1. You don't own it.
When you use a Facebook page for your business, you don't own it. It's like borrowing a computer from a friend. Facebook can decide to change or even take away your page, and it might be difficult for people to find it when searching for it. This can be upsetting and not good for your business, especially if you worked hard to make your Facebook page popular.
2. You eliminate non-Facebook users.
Even though a lot of people use Facebook, not everyone does. That means if you only use Facebook to talk to people, you might miss out on talking to some people who could be your ideal customer. It's important to think about different ways to talk to new customers, not just one way like using Facebook.
3. SEO options are limited.
SEO is like ensuring your website shows up when people search for things on the internet. If you have a Facebook page, it's like having a small sign that can only be seen once. But if you have a website with lots of pages, it's like having big signs that can be seen many times, making it easier for people to find your business online.
4. You may have to pay for ads to get seen.
Facebook is making money, and they use a "freemium" model. While creating a Facebook page and posting updates is free, the reach of those posts is often quite limited. You may have to pay for ads to get your posts seen by a larger audience. While this may not be a high cost for some businesses, it's important to factor it into your marketing budget.
5. Functionality is limited.
On a Facebook page, you can post updates, upload photos, and use Facebook Messenger to chat with customers. However, the functionality of a Facebook page is quite limited compared to a website. A website allows you to create forms, add e-commerce functionality, and create custom pages and posts with a broader range of formatting options.
6. There's no sales funnel.
A sales funnel is a series of steps a potential customer goes through on their way to purchasing. On a website, you can use calls-to-action, landing pages, and other tactics to guide users through the sales process. With a Facebook page, you don't have the same level of control and, therefore, don't have the same ability to guide users toward making a purchase.
7. Content is limited.
While writing an "About Us" section and posting updates on a Facebook page is possible, there isn't a place to post in-depth content to draw in users and improve your search engine ranking. On the other hand, a website allows you to create blog posts, articles, and different types of content that can help you attract and retain customers.
8. You can't brand the page.
You can add a cover image and upload a profile picture on a Facebook page, but you can't brand the page beyond that. On the other hand, a website allows you to choose your color scheme, fonts, and design elements to create a cohesive and professional look.
9. Searching for content is complex.
You can save, organize, and make pages and posts searchable on a website. This makes it easy to find and refer back to older content. The options for saving and organizing content on a Facebook page are much more limited, and there is no way to export your content. This makes it difficult for you and your customers to find and refer back to older posts.
10. Analytics and data are lacking.
Finally, the analytics and data available on a Facebook page are not as robust as those on a website. While Facebook provides some information on your posts' reach and engagement, it's not as detailed or customizable as the analytics you can get from a website. This makes it harder to track the effectiveness of your marketing efforts and make data-driven decisions about your business.
A Facebook business page should be used in addition to a website, not as a substitute.
A professional website and a Facebook page are essential to growing your business online. A website lets you promote your brand, fully showcase your products or services, create a sales funnel, and track your marketing efforts through detailed analytics. While it may seem more accessible and cheaper to use a Facebook page as your primary online presence, the limitations of a Facebook page make it a poor choice in the long run.
That's where our web design firm comes in! We specialize in creating affordable, professional websites for businesses of all sizes. Our experienced designers and developers will work with you to create a website that perfectly reflects your brand and meets your business goals. Once your website is up and running, you can use your Facebook page to promote it and drive traffic to your site.
Don't settle for a limited online presence. Invest in a professional website and take your business to the next level. Contact HookWeb Design today to learn how we can help your business succeed online.