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Refund & Cancellation Policy

Last updated: September 10, 2026

This policy explains how refunds and cancellations apply to HookWeb Design services, including the HookWeb Design - Smart Growth System™, Conversion Machine Websites™, and related automation products. By engaging our services, you acknowledge and agree to these terms.

1. Overview

HookWeb Design provides done-for-you automation systems, digital front desk workflows, and conversion-engineered websites. All services, fees, cancellations, and guarantee claims are governed by this policy and our Terms of Service.

2. Implementation & Launch Fee

For monthly subscription plans, an Implementation & Launch Fee applies. This fee covers system buildout and configuration, AI voice/chat agent scripting and onboarding, CRM and telephony automation integrations, and testing, onboarding, and activation. The Implementation & Launch Fee is non-refundable once engineering buildout has commenced, except when expressly stated in writing by HookWeb Design.

3. 100-Day Performance Guarantee™

We offer a 100-Day Performance Guarantee™ on eligible monthly subscription fees and performance-based fees. The guarantee period begins once the system has been active and used as intended for 30 consecutive days (the 'Activation Requirement'). Once that threshold is met, the 100-day guarantee clock begins. The system must remain active and used as intended throughout the full 100-day period. If the system is disabled, paused, bypassed, or materially altered at any point, the guarantee clock pauses on that date and resumes only when the system is restored to full active use. Refund eligibility requires 100 total days of continuous active use — not simply 100 calendar days from activation. You may request a refund under this guarantee if, after 100 continuous active days, you do not see measurable improvement in: lead response speed, customer engagement, and recovered missed opportunities.

4. Guarantee Conditions

To qualify for the 100-Day Performance Guarantee™, all of the following must be true: • The system must be active and used as intended for at least 30 consecutive days (the 'Activation Requirement') • Once the Activation Requirement is met, the 100-day guarantee clock begins • The system must remain active and used as intended throughout the full 100-day period • If the system is disabled, paused, bypassed, or materially altered, the clock pauses • Calls, messages, and leads must be routed through the system as instructed • Onboarding must be completed and required business information provided in a timely manner • You must not disable, bypass, or alter system functionality • You must submit performance data as reasonably requested by HookWeb Design The guarantee applies to eligible monthly subscription fees and performance-based fees only. It does not apply to the Implementation & Launch Fee or any other non-refundable items.

5. Monthly Subscription Refunds

For monthly plans: • The Implementation & Launch Fee is non-refundable. • If eligible under the 100-Day Performance Guarantee™, monthly subscription fees and performance-based fees paid during the guarantee period may be refunded. • After 100 days of continuous active use: No refunds will be issued. You may cancel at any time to stop future billing.

6. Annual Subscription Refunds

Annual and multi-year plans are billed upfront for the full committed term. Launch Fee Waiver: If you choose an annual plan, the Implementation & Launch Fee may be waived at purchase. 100-Day Performance Guarantee (Annual Plans): If you qualify for cancellation under the guarantee, you will receive a refund equal to 100 days of your equivalent monthly subscription rate (the 'Guarantee Refund'). This is calculated as your monthly rate divided by 30, multiplied by 100. HookWeb Design retains the remainder of your annual payment to cover system buildout, onboarding, implementation, and services already rendered. After the Guarantee Period: After 100 days of continuous active use, annual and multi-year subscriptions are non-refundable and non-cancelable for the remainder of the term, unless otherwise agreed in writing.

7. Cancellation Policy

All cancellation requests must be submitted in writing to info@hookwebdesign.com. • Monthly plans: Cancellation stops future billing at the close of the current paid billing period. • Annual plans: Cancellation is governed by the Annual Subscription Refunds section above. Cancellations do not entitle you to refunds for services already rendered or for non-refundable fees.

8. Non-Refundable Items

The following items are non-refundable: • Implementation & Launch Fees • Work completed or delivered • Services already rendered

9. How to Request a Refund or Cancellation

To request a refund or cancel your service: Email: info@hookwebdesign.com Phone: 636-246-9815 Location: Harrisonville, Missouri Requests will be reviewed and processed according to the terms outlined in this policy.

HookWeb Design LLC · Harrisonville, Missouri · info@hookwebdesign.com · 636-246-9815