Refund & Cancellation Policy
Last updated: October 22, 2026
This policy explains how refunds and cancellations apply to HookWeb Design services, including the HookWeb Design - Smart Growth System™, the Conversion Website™, and related automation products. By engaging our services, you acknowledge and agree to these terms.
1. Overview
HookWeb Design provides done-for-you automation systems, digital front desk workflows, and conversion-engineered websites. All services, fees, cancellations, and guarantee claims are governed by this policy and our Terms of Service.
2. Implementation & Launch Fee
For monthly subscription plans, a one-time setup fee (also called the Implementation & Launch Fee) applies. This fee covers system buildout and configuration, AI voice/chat agent scripting and onboarding, CRM and telephony automation integrations, and testing, onboarding, and activation. The Implementation & Launch Fee is non-refundable once engineering buildout has commenced, except when expressly stated in writing by HookWeb Design.
3. 100-Day Performance Guarantee™
3.1 What it covers. Each engine you buy has its own scorecard (Section 4). The guarantee applies to eligible monthly subscription fees only. It does not apply to the one-time setup fee (Implementation & Launch Fee) or any other non-refundable item. 3.2 Timeline. Activation is days 1 to 30, starting on the Go-Live Date. The Go-Live Date is the day that engine is live and handling real activity. Carrier approval delays for texting do not count against you. The guarantee window is 100 calendar days, starting on day 31 and ending on day 130. These are fixed dates and the window does not pause. At day 30 we send your first scorecard and offer a check-in call. We send a scorecard every month during the window. 3.3 If a target is missed. If your scorecard shows a target was not met by day 130, we work on it at no charge for up to 30 days (the Fix Period). If the target is still not met when the Fix Period ends, you may submit a refund claim. 3.4 Refund amount. The refund equals 100 days of your monthly subscription rate for that engine (monthly rate divided by 30, multiplied by 100). You keep the assets we built. For annual plans, see Section 6. 3.5 How to claim. Send your claim in writing to info@hookwebdesign.com within 14 days after the Fix Period ends. Claims after that are not eligible. 3.6 Conditions. To qualify: (a) calls, messages and leads are routed through the system as instructed; (b) onboarding is completed and required business information is provided in a timely manner; (c) you share performance data as reasonably requested. Normal edits such as business hours, FAQs, staff names and offers are fine. If you turn the engine off, bypass it, or remove its key parts, the guarantee for that engine ends. It does not pause. If our systems or our providers have an outage, we add the affected days to your window. 3.7 What it is not. The guarantee measures the scorecard targets only. We do not guarantee leads, sales, revenue, rankings or follower counts.
4. Scorecards
Targets are measured over the guarantee window, using calls and messages routed through the system. 'Eligible' means routed as instructed and not affected by an outage. 'First reply' means the first reply sent by the system to the caller or sender. An automatic reply counts as a first reply. Digital Front Desk™: missed calls receive a text back within 2 minutes on at least 90% of eligible calls. Chat & Social Receptionist: the first reply is sent within 2 minutes on at least 90% of eligible chat and social messages. Conversion Website™: site live by day 30 with the lead form, chat and booking connected. Reputation & Local SEO: Google Business profile optimized by day 30. Social Media Management: posts published on the agreed schedule in at least 90% of weeks. Inbox Automation: new emails answered within 2 minutes on at least 90% of eligible emails.
5. Monthly Subscription Refunds
For monthly plans: the one-time setup fee is non-refundable. If a claim is approved under Section 3, the refund is calculated under Section 3.4. After the guarantee window and any Fix Period have ended, no refunds are issued. You may cancel at any time to stop future billing.
6. Annual Subscription Refunds
Annual plans are billed upfront for the full term. If you choose an annual plan, the one-time setup fee is waived at purchase. If a claim is approved under Section 3, you receive the Guarantee Refund calculated under Section 3.4 (monthly rate divided by 30, multiplied by 100). HookWeb Design retains the remainder of your annual payment to cover buildout, onboarding, implementation and services already rendered. After the guarantee window and any Fix Period have ended, annual plans are non-refundable and non-cancelable for the rest of the term, unless agreed otherwise in writing.
7. Cancellation Policy
All cancellation requests must be submitted in writing to info@hookwebdesign.com. Monthly plans: cancellation stops future billing at the close of the current paid billing period. Annual plans: see Section 6. Cancellation does not entitle you to refunds for services already rendered or for non-refundable fees.
8. Non-Refundable Items
Implementation & Launch Fees (one-time setup fees), work completed or delivered, and services already rendered.
9. How to Request a Refund or Cancellation
To request a refund or cancel your service: Email: info@hookwebdesign.com Phone: 636-246-9815 Location: Harrisonville, Missouri Requests will be reviewed and processed according to the terms outlined in this policy.
HookWeb Design LLC · Harrisonville, Missouri · info@hookwebdesign.com · 636-246-9815