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Refund & Cancellation Policy

HookWeb Design – Smart Growth System™

Last Updated: September 10, 2026

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1. Overview

This policy explains how refunds and cancellations apply to HookWeb Design services, including the HookWeb Design – Smart Growth System™ and related automation products.

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2. Implementation & Launch Fee

For monthly subscription plans, a one-time $6,500 Implementation & Launch Fee applies.

This fee covers:

- System build and configuration

- AI agent scripting and onboarding

- CRM and automation integrations

- Testing and activation

The Implementation & Launch Fee is non-refundable.

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3. 100-Day Performance Guarantee™

We offer a 100-Day Performance Guarantee™ on monthly subscription fees and performance-based fees only.

The guarantee period begins once the system has been active and used as intended for 30 consecutive days (the "Activation Requirement"). Once that threshold is met, the 100-day guarantee clock begins. The system must remain active and used as intended throughout the full 100-day period. If the system is disabled, paused, bypassed, or materially altered at any point, the guarantee clock pauses on that date and resumes only when the system is restored to full active use. Refund eligibility requires 100 total days of continuous active use — not simply 100 calendar days from activation.

You may request a refund under this guarantee if, after 100 continuous active days, you do not see measurable improvement in:

- Lead response speed

- Customer engagement

- Recovered missed opportunities

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4. Guarantee Conditions

To qualify for the 100-Day Performance Guarantee™, all of the following must be true:

- The system must be active and used as intended for at least 30 consecutive days (the "Activation Requirement")

- Once the Activation Requirement is met, the 100-day guarantee clock begins

- The system must remain active and used as intended throughout the full 100-day period

- If the system is disabled, paused, bypassed, or materially altered at any point, the guarantee clock pauses on that date and resumes only when the system is restored to full active use. Refund eligibility requires 100 total days of continuous active use.

- Calls, messages, and leads must be routed through the system as instructed

- Onboarding must be completed and required business information provided in a timely manner

- The system must not be disabled, bypassed, or altered

The guarantee applies to monthly subscription fees and performance-based fees only. It does not apply to the $6,500 Implementation & Launch Fee.

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5. Monthly Subscription Refunds

For monthly plans:

- The $6,500 Implementation & Launch Fee is non-refundable.

- If eligible under the 100-Day Performance Guarantee™, monthly subscription fees and performance-based fees paid during the guarantee period may be refunded.

- After 100 days of continuous active use: No refunds will be issued. You may cancel at any time to stop future billing.

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6. Annual Subscription Refunds

Annual plans are billed upfront.

Launch Fee Waiver

If you choose an annual plan, the $6,500 Implementation & Launch Fee is waived at purchase.

100-Day Performance Guarantee (Annual Plans)

If you qualify for cancellation under the guarantee:

- You will receive a refund equal to 100 days of your equivalent monthly subscription rate (the "Guarantee Refund"). This is calculated as your monthly rate divided by 30, multiplied by 100.

- HookWeb Design retains the remainder of your annual payment to cover system buildout, onboarding, implementation, and services already rendered.

After the Guarantee Period

After 100 days of continuous active use, annual plans are non-refundable and non-cancelable.

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7. Cancellation Policy

All cancellation requests must be submitted in writing to [email protected].

Monthly plans: Cancellation stops future billing.

Annual plans: No cancellations or refunds after the 100-day guarantee period.

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8. Non-Refundable Items

The following are non-refundable:

- Implementation & Launch Fee